Choropleth maps are thematic maps that use a predetermined set of aerial units. These can be things such as states, counties, or even political boundaries. These maps are used when there is a need to show a statistical variable such as per capita income. Choropleth maps can be either classified or unclassified.
Link: http://www.clearlyandsimply.com/clearly_and_simply/2009/06/choropleth-maps-with-excel.html
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